Delamere Motors in Telford will be cheering on England at the Euro 2020 final in style, after they won the main prize in The Parts Alliance latest promotion. As the big winner of the Score More promotion, the garage has won a complete package to watch final between England and Italy, with family and friends, in the comfort of their home. This includes a high-definition projector and projector screen, Weber gas barbecue, ice cooler cocktail table, Amazon Fire Stick streaming device, Bluetooth speaker and £100 to spend on refreshments.
“I was absolutely delighted when my local CES branch shared the good news with me. All we need now is England to win, hopefully they can do it,” said owner Jo Delamere.
The Score More promotion ran throughout June and early July. Each week garages had the opportunity to receive a free gift when buying specific parts. Thousands of rewards have been issued during the six weeks of the promotion, including footballs, water bottles, high street gift vouchers, polo shirts, mugs and Greggs vouchers.
“With much of the nation gripped by the Euro’s, where pleased our customers have enjoyed our latest promotion and the variety of gifts they’ve been able to attain. Hopefully, it added to the feelgood factor that the tournament has generated across the country,” said Simon Moore, head of marketing.
“Many congratulations to our main winner, Delamere Motors, who I’m sure will enjoy the experience of viewing the final on their very own big screen. Several manufacturers participated in the promotion, so I’d like to thank Yuasa, Monroe, Delphi Technologies, LuK and A2A Exhausts for their involvement,” said Simon.
https://www.cesuk.com/wp-content/uploads/2021/07/delamere-motors-score-big-in-parts-alliance-football-promotion.jpg17902560The Parts Alliancehttps://www.cesuk.com/wp-content/uploads/2019/04/ces-logo.pngThe Parts Alliance2021-07-08 10:49:002021-07-08 10:49:00Delamere Motors Score Big In Parts Alliance Football Promotion
The Parts Alliance captivated and engaged staff across its nationwide network of more than 170 branches and support centres with its first Virtual Conference in June.
The conference, run on events platform vFairs, gave staff at every level the chance to explore and interact with a virtual venue over the course of two ‘live’ days on 29 and 30 June.
It contained two core elements: an auditorium featuring keynote speeches from members of the Senior Management Team at The Parts Alliance and suppliers, and an exhibition area featuring booths from the company’s support service teams and supplier partners.
Replicating the experience of a live event, attendees could explore the supplier and support services exhibition halls at their leisure, while keynote speeches were released at set times over the course of the two days.
Exhibition booths were virtually manned by representatives from the relevant supplier or support team, offering staff the chance to interact in real-time through Q&As, chat forums and private messaging.
The Parts Alliance CFO Sally Dowling said: “The virtual conference proved to be a fantastic opportunity for us to increase the sense of community, shared understanding and engagement across our teams.
“Our experience during the pandemic forced us to adapt to new ways of working and staying connected, and this event was an excellent reflection of the success we’ve found in using innovative technological solutions to bring us closer together this last year-and-a-half.
“We approached this virtual conference with the same vigour, investment and commitment to quality that we would have done with an in-person event, which enabled us to deliver a fantastic online experience for our staff.”
The event was supported by 24 supplier partners, each of which hosted an exhibition booth and many of which delivered keynote speeches or videos released in the virtual auditorium.
The Parts Alliance Group Commercial Director Paula Huesca de Crean said: “This was a valuable opportunity for our supplier partners to connect with our branch network on an unprecedented scale and we are incredibly grateful for their support.
“The feedback we’ve received from both our staff and supplier partners has been excellent. Our staff were hungry to explore and interact with the wealth of content available, while the impressive online system enabled us to demonstrate staff engagement for suppliers through detailed analytics.”
More than 800 staff from The Parts Alliance logged on to the event, which was accessible on any device, in any location and outside working hours. The results of a feedback survey carried out with attendees gave the event a 4.5 rating out of 5, with 95% of staff indicating they would like to see another event of its kind in the future.
Sally added: “We are constantly seeking new and effective means to engage our staff, using their feedback to guide us and inform our decisions. This event proved to be a real hit with our teams at every level and is a superb example of our commitment to making The Parts Alliance a place that people are proud to work for and eager to do business with. It provided a great opportunity for us to celebrate the successes of 2021 so far and share with the team the exciting opportunities ahead”.
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The Parts Alliance have launched a new forum with the support of the IMI for independent garage owners in the automotive aftermarket
The Accelerate forum is designed for garage owners to discuss and debate the future of the industry and the impact of emerging technology such as electric vehicles (EVs).
The forum is aimed at garage owners from national garage programme Servicesure’s network of 554 members and other independent garage owners.
The group will meet quarterly to discuss and debate topics impacting the aftermarket, with guests from leading manufacturers, industry bodies and trainers in attendance to facilitate discussion, field questions and take on feedback from garage owners.
The first Accelerate forum, held on 28 April 2021, saw representatives from Yuasa Batteries, Fleet Assist, BP Pulse and Autotech Training participate in the discussion with owners from 10 independent garage owners, as well as Servicesure and senior leaders from The Parts Alliance.
The Parts Alliance Head of Garage Programmes Paul Dineen said: “It’s absolutely crucial for garage owners to understand the kind of emerging technology that will fundamentally change the automotive aftermarket in the years ahead, but it’s equally important for these experts to have a voice during the evolution of our industry.
“As EVs and their variants become more prevalent in society, our industry needs to prepare and adapt in order to ensure technicians can still operate safely and to provide independent garage owners with the opportunity to capitalise on this rapidly growing market.
Our Accelerate forums will bring together forward-thinking, passionate and knowledgeable garage owners with representatives from companies and bodies involved in emerging automotive technology in order to stimulate useful and engaging discussion.”
The group used the first Accelerate forum to discuss safety, qualifications and legislation regarding work on EVs, ADAS and Autonomous Vehicles.
With fewer than five per cent of UK technicians currently qualified to work on high voltage systems in EVs, industry training and qualifications are an essential part of this emerging market.
Also discussed was the expansion of EVs in corporate fleets and supply chains, and how this could impact servicing demand. Finally, the forum examined the implications of charging infrastructure and the equipment required to work on EVs for independent garages.
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Throughout April, technicians can look forward to enjoying some delicious snacks
The Parts Alliance new promotion, ‘Too Good To Share’ will see garages receive snack bags packed with sweet goodies. Running throughout April, technicians can look forward to enjoying a selection of snacks with every brake caliper purchased from their local branch.
Inside each bag there’s chocolate bars, crisps, a packet of sweets and a soft drink – contents that will provide a timely energy boost and are ideal for consuming at break time, lunch time or simply throughout the working day.
The Parts Alliance stocks Bendix brake calipers, which are exclusively available in the UK from the distributer. The huge range covers most of the UK car parc and all units are remanufactured to OE Matching Quality.
All remanufacturing uses OE castings, with bleeder screw and rubber parts being 100% replaced. All other parts are inspected and replaced as required, with units thoroughly tested using high and low pressure, with the handbrake mechanism being tested on handbrake calipers as well. The calipers are supplied with rubber parts for easy installation, including a copper washer and grease where applicable.
The range has recently been expanded, with the introduction of Electronic Parking Brake calipers. Over 40 references are now available, covering popular VAG vehicles, BMW 5 series including. Active Hybrid, Mercedes A-Class/B-Class/CLA series/GLA series, Ford Kuga/Mondeo, Land Rover Range Rover/Range Rover Sport, Nissan Qashqai, and many Renault, Citroen, Peugeot applications.
“The Bendix range of brake calipers has been very popular with customers since being introduced a few years ago,” says Simon Moore, Head of Marketing. “The combination of OE matching quality, a wide range covering most applications and competitive pricing has been a real hit with garages.”
The Parts Alliance are also keen to point out the environmental benefits of fitting a remanufactured caliper. Being remanufactured, Bendix calipers save up to 85% of the energy consumption compared to the production of OE units.
The ‘Too Good To Share’ promotion will be running at branches of Allparts, Bromsgrove Motor Factors, BBC Superfactors, BMS Superfactors, Car Parts & Accessories, CES, GMF Motor Factors, GSF Car Parts, SAS Autoparts, SC Motor Factors, The Parts Alliance (South West) and Waterloo Motor Trade.
In addition to calipers, The Parts Alliance has a full braking programme to provide a single source for all brake related repairs. This includes an extensive range of Brembo, Delphi, Bendix and DriveTec pads and discs, along with fitting kits and sensors.
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Thousands of prizes have already been claimed in The Parts Alliance latest promotion
The Parts Alliance has revealed that thousands of prizes have already been claimed in their latest promotion. Launched at the start of March, the Original Experience promotion gives garages a scratch card when they purchase Delphi brake pads, MANN-FILTER cabin and oil filters, NGK spark plugs or Comma Performance Motor Oil 5L packs.
The top prize is a Red Letter Days experience and already winning scratch cards have been found. Lucky garages to have claimed this prize include: Emerald Service & MOT Centre (CES Wolverhampton); LG MOT (SAS Sunderland); D & J MOT Centre (BMS Oldham); Hamblens Garage Ltd (GSF Poole) and Newbury Motors (BMF Bromsgrove).
Each winning garage can look forward to receiving a gift voucher, which can be used on thousands of activities such as supercar driving, flying, adventure days, water sports, luxury spa days, hotels and restaurants, and many more.
“We’re delighted there’s already instances of the Red Letter Days prize being won. Our winners can treat themselves to a special day, once lockdown restrictions are lifted, which will be thoroughly deserved given the challenges of the last year,” said Simon Moore, Head of Marketing.
The various instant win prizes, such as t-shirts, mugs, snack boxes, chocolate eggs and cool bags have proven to be immensely popular. “Its clear garages are enjoying our current OE Promotion as we’ve received plenty of positive feedback. Some customers have even sent photos of themselves alongside the prizes they’ve won,” said Simon.
Whilst lots of prizes have already been claimed, the good news is there’s still many thousands of scratch cards to be issued, so naturally there’s plenty more to be won, including additional Red Letter Days vouchers, during the remaining few weeks of the promotion.
As car usage rises, through the gradual easing of lockdown restrictions, motorists may be increasingly likely to have their underused cars checked and serviced. Simon explains that the promotion aims to highlight the benefits of fitting parts from respected OE brands, “Fitting parts that provide OE levels of performance ensures motorists benefit from the best possible car servicing and garages gain the peace of mind that comes from using original quality.”
Garages can find out more about The OE promotion by contacting their local branch or visiting www.theoe.co.uk
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‘The Original Experience’ garage promotion is being launched by The Parts Alliance in conjunction with Delphi, MANN-FILTER, Comma and NGK.
The ‘Original Experience’ will be running throughout March at branches of Allparts, Bromsgrove Motor Factors, BBC Superfactors, BMS Superfactors, Car Parts & Accessories, CES, GMF Motor Factors, GSF Car Parts, SAS Autoparts, SC Motor Factors, The Parts Alliance (South West) and Waterloo Motor Trade.
With each purchase of Delphi brake pads, MANN-FILTER cabin and oil filters, NGK spark plug sets and Comma 5 litre Performance Motor Oil in March, customers will receive an ‘Original Experience’ scratch card.
‘The Original Experience’ will see main winners enjoy a Red Letter Days experience. The winners have a choice of thousands of unforgettable days, ideal for creating long-lasting memories. For thrill seekers there’s activities such as supercar driving, flying, adventure days and water sports. Alternatively, relaxing treats such as luxury spa days, short breaks and fine dining are available too. Each garage winner will receive a gift voucher, providing plenty of time to select their perfect experience.
The Parts Alliance say that highlighting the importance of fitting OE quality products is one of the main reasons for the promotion. This ensures motorists benefit from the best possible car servicing and garages gain the peace of mind that comes from using best-in-class parts.
“As a business we’re committed to stocking and suppling a wide range of OE quality parts,” said Simon Moore, Head of Marketing. “In partnership with four leading manufacturers, we’re able to encourage customers to choose OE quality, with the chance of winning some sensational prizes along the way.”
In addition, there’s over 20,000 instant win prizes to be claimed, including t-shirts, mugs, snack boxes, chocolate eggs and cool bags.
“From experience, the instant-win format is hugely popular and very straightforward, as the more service work that’s done, the greater the chances of winning,” added Simon.
“We would like to express our gratitude to Delphi, MANN-FILTER, NGK and Comma for supporting ‘The Original Experience’ and wish everyone who participates in the promotion the best of luck.”
Garages can find out more by contacting their local branch or visiting www.theoe.co.uk
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National garage chain Servicesure has launched Oilsure, an industry-leading oil warranty programme in partnership with global lubricants and chemicals specialist Comma.
Oilsure now gives Servicesure members the chance to extend their national warranty to Comma oil.
Comma Sales and Marketing Director Mike Bewsey said: “With advancing vehicle technologies and the costly implications of ‘getting it wrong’, it’s more critical than ever for workshop technicians to fit the correct oils. That’s why this program is so exciting and one we wanted to be partnered with.
“The key is to fit by application. Garages can have complete faith in the products they’re using, which is why Servicesure have extended their warranty programme to cover Comma’s Performance Motor Oil when fitting in conjunction with CommaOil.com.”
By signing up to Oilsure, Servicesure members receive expert product training from Comma specialists, marketing materials to promote the programme and access to a bespoke stock pack, tailored to their local car parc, supplied by The Parts Alliance.
Head of Servicesure Garage Programmes Paul Dineen said: “We’re thrilled to be teaming up with a fantastic supplier like Comma to offer Servicesure customers total peace of mind for their oil through the Oilsure programme.
“This is a fantastic opportunity for Servicesure members to grow business with new and existing customers by raising awareness of the importance of using quality oil in all vehicle types and offering national warranty.
“Our Servicesure network is driven by quality parts and products that are fitted by expert professionals in welcoming garage environments. Oilsure supports our aim to help customers drive away from any Servicesure garage with total confidence in their vehicle and their transaction.”
Servicesure operates a network comprising 554 independent garages across England, Scotland and Wales, with all member garages adhering to strict levels of quality and service.
It is owned and operated by leading motor factor, The Parts Alliance, which supplies aftermarket parts to thousands of garages across the UK via its network of more than 170 branches.
Any customer visiting a Servicesure garage benefits from the national warranty on every repair with quality parts fitted by a team of dedicated, passionate professionals.
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Servicesure Autocentre of the Year Awards delivered directly to workshops in absence of traditional ceremony
National garage chain Servicesure has crowned Harrogate garage Simon Graeme Auto Service Centre the Autocentre of the Year in its annual awards.
The North Yorkshire business beat stiff competition from a Servicesure network comprising 554 independent garages across England, Scotland and Wales in the third annual Servicesure Autocentre of the Year Awards.
The awards celebrate best practice, success and outstanding customer service shown across the Servicesure network.
An event would ordinarily be held in person, but awards were delivered individually to this year’s winners in light of the Covid-19 pandemic.
Simon Graeme said: “It feels amazing to have won and it’s a great thing for our business.
“Everyone has strengths that contribute to what we do here, so it’s a real team award and we’re absolutely delighted.”
Serving customers in Harrogate and surrounding areas for more than 25 years, Simon Graeme Auto Service Centre operates a high quality workshop with cutting edge diagnostic equipment that caters for all motor vehicles, including LGVs and motor homes.
Head of garage programmes at Servicesure, Paul Dineen said: “We’re delighted to name Simon Graeme Auto Service Centre as our Autocentre of the Year for 2020.
“In the face of a challenging year, Simon and his team demonstrated outstanding commitment and a desire to succeed.
“They continued to service customers throughout the pandemic with absolutely no compromise on the service, quality and safety their business is renowned for.
“The attributes demonstrated every day by Simon Graeme Auto Service Centre and the other winners in this year’s awards just go to show why Servicesure is a fast-growing network of reputable, reliable and successful independent garages across the UK.”
Servicesure Autocentre of the Year Awards 2020
Servicesure Autocentre of the Year: Simon Graeme Auto Service Centre Servicesure Supplier of the Year: The Purple Company (UK) Ltd Servicesure Sales Manager of the Year: Duncan Davidson The Motor Ombudsman Customer Service Award: PSS Auto Centre Technician of the Year: Dan Whetall, P & W Auto Services Ltd Service Receptionist of the Year: Daniella Paesano, MM Auto Services Best Newcomer: The Auto Workshop Scotland Regional Winner: MM Auto Services Runner up: Blair Atholl Garage North East Reginal Winner: Simon Graeme Auto Service Centre Runner up: Marc’s Garage Midlands, North Wales and North West Regional Winner: ColourSpray Auto Services Runner up: P & W Auto Services Ltd South Wales and South West Regional Winner: K&S Auto Services Runner up: Autobliss London and South East Regional Winner: Brookside Garage Runner up: A1 Motorist Centre Ltd.
This year’s Servicesure Autocentre of the Year Awards comprised 12 categories focusing on customer service, technician quality and regional excellence.
Servicesure is owned and operated by leading motor factor The Parts Alliance, with all member garages adhering to strict levels of quality and service.
The Parts Alliance President and COO Neil Croxson said: “Servicesure is an integral part of our business and every year these awards shine a light on the tremendous quality of our member garages.
“2020 has been an unprecedented year in which independent businesses have faced challenges at every turn, so for our network of Servicesure members not just to survive, but flourish, is fantastic to see.
“Simon and his team are a credit to our industry and I offer them sincere congratulations on their win on behalf of everyone at The Parts Alliance.”
The Servicesure Autocentre of the Year Awards were sponsored by Autotech Recruit, Auto Service Finance, Bollington Insurance, Comma, Garage Services Online, Institute of the Motor Industry, Johnsons Workwear, The Purple Company, Slicker Recycling, The Motor Ombudsman and Yuasa.
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With England entering a period of new restrictions on 5th November, The Parts Alliance have confirmed that all their branches will remain open throughout the 2nd national lockdown. The nationwide distributor wanted to reassure customers that their entire network will continue to be fully operational, particularly as many workshops are experiencing an uplift in MOT’s and may have concerns about parts availability over the coming weeks following the government’s announcement. As ever staff will continue to follow an array of strict safety measures, to keep customers safe when receiving parts from their local branch.
With Covid-19 cases continuing to increase, The Parts Alliance is encouraging garages to visit the Covid-19 section of their online Support Zone, which contains useful guidance and a range of downloadable resources. These include social distancing, face covering and sanitisation best practice posters. In addition garages can purchase essential PPE and hygiene products from their nearest branch to ensure their premises remain as COVID-safe as possible.
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Garage staff can win tasty treats from Greggs thanks to a new promotion from The Parts Alliance and Comma Oil.
Customers will receive scratch cards from their local branch of Allparts, Bromsgrove Motor Factors, BBC Superfactors, BMS Superfactors, Car Parts & Accessories, CES, GMF Motor Factors, GSF Car Parts, SAS Autoparts, SC Motor Factors, The Parts Alliance (South West) and Waterloo Motor Trade.
The cards are supplied with all Comma Performance Motor Oil purchased, covering pack sizes from 5 litres (1 scratch card) right up to 199 litre barrels (5 scratch cards). There’s a one in three chance to win, ensuring regular Comma Performance Motor Oil customers will not go hungry.
Prizes include both breakfast baguette meals – sausage, bacon or omelette baguette with a drink – and savoury bakes, covering a host of Greggs’ favourites such as sausage rolls, steak, chicken, vegetable or corned beef bakes along with pizza and pasties too.
Claiming the food prizes is easy; winning scratch cards all have a unique code. This is simply entered online at www.CommaOil.com/scratchtowin generating a voucher that can be printed or shown on screen at the nearest participating Greggs.
“The combination of tasty Greggs prizes and Comma’s trusted Performance Motor Oils is sure to make this a popular promotion,” said Simon Moore, Head of Marketing at The Parts Alliance. “A one in three chance of winning with every card, means we hardly need to wish customers luck and we hope garages will embrace the chance to use Comma’s quality oils through the busy Autumn season.”
Comma’s Performance Motor Oils offer 99% parc coverage from a full range of premium quality synthetic engine oils that precisely meet the latest manufacturer specifications. The engine oils are OEM approved and come with a 100% compatibility guarantee when fitted by application, ensuring garages can service vehicles under manufacturer warranty with confidence.
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CES (UK) Knutsford Way Sealand Road Industrial Estate Chester Cheshire CH1 4NS